About Aimee

“Only the truth of who you are if realized shall set you free.”

Eckhart Tolle


My name is Aimee Avalon. I am a Vocational Expert, Spiritual Entrepreneur and Female Educator.

I have a background in counseling, with a master’s degree in spiritual psychology. I’m a certified business consultant, vocational counselor, and life coach. I’m an expert Psychometric Examiner, a Clinical Hypnotherapist, and a member of a The American Board of Vocational Experts.

I have grown up in the entrepreneurial world for over two decades. I have seen more successes and failures than most. I used to co-own an IT recruiting firm in the San Francisco Bay Area, and because of my proximity to the Silicon Valley, I’ve had the good fortune to work with a lot of start-ups.


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I am also a mother, a dancer and you guessed it…

I AM a Radical Female!

I am forever evolving. As are you. Each one of us has both strengths and weaknesses that require deep exploration in order to fully be recognized and used. This sometimes takes decades to really explore. But, I strongly believe one of the best ways for us to express the full breadth of our gifts (our authentic power) is through the work that we do.

Most of us have to work for a living, and most of us work more hours in the day then we spend with our families or alone. Since work is such a major part of our lives, it seems to me that we should use this mass amount of time doing things that we love, that we are good at, and that makes the world a better place for the doing of them.

That’s obvious and simple enough.

Yet, I find we struggle (as a society) with this. In fact, the work/life/passion struggle is a pervasive issue. According to most statistical findings, the majority of our working population (around the world) are unsatisfied with their jobs/careers, contributing largely to an increase of depression, anxiety, and stress.

That is why I created the Radical Female Academy. That’s one of the reasons at any rate…

RFA is the home for discovering and designing your greatest creative potential. My purpose is to empower women wanting to become entrepreneurs, by helping them choose an ideal Passion-Driven Business that is as unique and as beautiful as they are.

Prior to building RFA, I was in the online learning and event marketing space, which I did with my ex-husband for over 10 years.  Like most women in their 40's, post-divorce, I  became deeply interested in finding myself, as well as, other creative, inspiring ways to express myself and explore my talents. But what does an entrepreneurial mother of two do with so many options to choose from? 

It's confusing, I know, but important to figure out. 

So, I went on what I now call my “Heroine's Journey.”


I am happy to say, after several searches, failed attempts, and start-up business pursuits, trying desperately to find the right path for me, I finally figured it out! But, not until I explored and tested and re-tested myself on every possible level trying to understand what my potential was. Asking myself the questions:

Who am I?


What am I meant to do?

I psychoanalyzed myself. I prayed. I mediated. I journaled. I read everything worth reading in the Find your Career, Find your Passion, and Find Your Life’s Calling, categories. I took every worthwhile assessment. I did online courses. I did workshops. I made it my personal mission to seek out the very best of the best of assessments; to find the ones that were scientifically proven and valid, and even to explore a few that were valid but not well known.I got a tarot reading, I read my own tarot, I did a Vedic Psychic Astrology Chart Reading. My quest went on and on.

As scary as it was, I did the very thing I did not want to do. I allowed myself the gift of time when I felt I had none to spare. I allowed myself time to go through a process of self-discovery. And in so doing, the lightbulb finally went on.

And, I discovered it! I discovered it because I was absolutely determined!

I discovered a process that literally pinpointed what I was meant to do with incredible clarity, with certainty even! It was an amazing discovery, one that shocked me quite honestly, because it pointed me in the very direction I’m currently in, which is to help other folks discover their path. In other words, I was meant to do the very thing I most struggled with.

Out of this process came a methodology which is taught to other women in
The Rad Academy Course.

This process allowed my CAREER PATH to claim me versus me trying to claim it, and gave me the confidence I needed to power through on my goals. Plus, once I understood that as an entrepreneur I evolve as my business evolves, I realized I found my HOME.

Not only did I find my home, but I also discovered a system to confirm who I really am. This is also why I opened this page with the quote, “Only the truth of who you are, if realized, shall set you free.” Eckhart Tolle

First, I discovered who I am not. Then I discovered who I am, and then I discovered a process for confirming who I am so that I never ever doubt myself again.


This new perspective led me on a journey to get on the Right Path, which is—in its most basic form—helping other women find their true authentic calling.

A career custom-designed to accommodate your Natural Talents. A career that uses the very best of your innate abilities, your acquired skills, your higher intelligence, your personal passions, fulfilling your deepest needs, all the while motivating and uplifting you every day.

So, if that doesn’t make you sit up and say, finally! It’s about time…hallelujah, sister! then here are some of my WHYs for why I started this business.

I started this business because I wanted to give women, all women around the world a fighting chance…

  • Who’s struggled to define what she does for a living
  • Who’s known she was meant to do something meaningful in her life and not willing to give up on that dream
  • Who’s struggled with feeling less than (or inadequate) in her chosen field of work
  • Who’s ever felt financially imprisoned by her dependence on another for her support, safety, or survival
  • Who’s ever had the desire to be home raising her children while also building a career
  • Who wants to be a positive role model for our next generation of girls, who are watching their mothers build a life and career they love—to know that they too can do the same

Why Entrepreneurs?

Because I strongly believe that women are going to change the world for the better. And I believe they are going to do that through the vehicle of entrepreneurialism. I also believe we are all uniquely beautiful and that intrinsically we are all creators. Only in the field of entrepreneurialism are we truly able to create our own path, our own destiny, using our own unique strengths, which is another way of saying our greatest creative potential.”

Why women?

I chose women because I have noticed an interesting trend which I don’t think is going away anytime soon. Female entrepreneurs are (for the most part) concerned with social justice and progressive change. This is not to say that male entrepreneurs are not. Only to point out that women, statistically speaking, are creating social movements and socially conscious businesses more than men.

In fact, many female entrepreneurs who do not run socially conscious businesses are still using their businesses to help fund specific causes they personally care about.

I find that to be an interesting trend, and since I consider myself to be a socially conscious female it makes sense to me to focus on helping women bring their passions forward. It’s one way, (a small way, but one way none-the-less) I can contribute to the betterment of society.

I spent an enormous amount of time trying to find my one true calling. Yet all along I was never meant to have just one calling. Rather, as an entrepreneur I was meant to actualize multiple callings. That was my destiny, but I didn’t realize it until it hit me smack in the face, or more apropos, a shovel to the head.

Which brings me to you.

You see…

I believe every woman on this planet has unique gifts to share with this world.

I believe women are going to pave the way towards a more peaceful society, and that given the opportunity they can and will change the world for the better. I believe in the Divine Feminine and I believe together we can accomplish anything we set our hearts and minds to.

More importantly, I believe women should have it all. They should be able to choose a career and create a family they love. They should not have to sacrifice one for the other. They should be free from the constraints of financial imprisonment, and ensure their personal freedom and financial stability through building their own success. I had to learn this the hard way.

My work offers this—plus a community of Awesome Radical Females making a difference in the world through the work they love.

I now share this with you in the utmost respect, honor, and consideration for your Soul’s Journey.

My personal mission is help YOU find your Entrepreneurial Calling or your Passion Driven Career. I am determined to do that through The Radical Female Academy and The Rad Academy Course.

So, there you have it. That’s me.

It is my sincere desire you join this tribe of Radical Females so that together we accomplish the Real Work we were meant to do. Let’s change the world, ladies!

Now IS the time.

With all my love,


If you already know you are meant to be a RADICAL FEMALE

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